Come see for yourself The Primrose Parlor. The beautifully restored turn of the century Victorian structure graces Rice Lake's Main Street. The earliest abstract dates to 1845 and indicates that the property belonged to the Knapp Stout Lumber Company.

Presently, the Victorian building houses the only Antique Mini Mall in Rice Lake.  Eight dealers occupy the building.  The Antique team allows a larger inventory, wider variety of quality merchandise and a wealth of knowledge beneficial to local customers and tourists.

In 1997 the Primrose Parlor was honored by the State of Wisconsin for the Outstanding Adaptive Re-Use Project Award in recognition of its contribution to the revitalization of Wisconsin's downtown.

The eight dealers specialize in:
Pottery, Red Wing Stoneware, Primitives, Fifties, Furniture, China & Glassware, Records,
Toys, Postcards & Paper items, Books & old Magazines, Vintage Linens, Collectibles